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Latest insights on SEO, GEO, AIO, and digital marketing

What Happened to ChatGPT's Query Fan-Out: From 2.17 to 7.61 Sub-Queries per Prompt, and Then Hidden
AIO

What Happened to ChatGPT's Query Fan-Out: From 2.17 to 7.61 Sub-Queries per Prompt, and Then Hidden

ChatGPT now splits one question into 7+ internal searches on average, but during the GPT-5.3 to 5.4 period in mid-2026 those sub-queries stopped appearing in the conversation interface. Using observations from Lily Ray, MJ Cachón and Ahrefs, this article covers how many fan-outs run, what they look like, how to retrieve them via the Responses API, and how to optimize when you can't see them.

2026-09-089 min
Inside ChatGPT Search: Bing, Google and OpenAI's Own "Labrador" Index, and How to Build for a System Rebuilt Week to Week
AIO

Inside ChatGPT Search: Bing, Google and OpenAI's Own "Labrador" Index, and How to Build for a System Rebuilt Week to Week

ChatGPT search has moved from a Bing-centric setup in 2024 to a three-layer architecture in 2026 that includes OpenAI's own index, Labrador. Using Peec AI's analysis, OpenAI's crawler documentation and Lily Ray's observations, this article explains what happens at the retrieval, fan-out and selection stages, and what your site has to satisfy at each.

2026-09-08Updated: 2026-10-139 min
54% of Gen Z Ask AI Before They Buy, But Still Trust Search Most: What Rakuten's Survey Means for GEO and SEO
AIO

54% of Gen Z Ask AI Before They Buy, But Still Trust Search Most: What Rakuten's Survey Means for GEO and SEO

Rakuten's September 2026 survey found 54.3% of Gen Z use generative AI when shopping, yet search engines remain their most trusted source (42.1%). We cross-check it with PLAN-B, Daiko, Azoma and Semrush data and lay out a 30-day plan to get shortlisted by AI and verified in search.

2026-09-04Updated: 2026-10-0913 min
Does FAQ Schema Really Get You Cited 3.2x More? We Removed the Number From Our Own Product
AIO

Does FAQ Schema Really Get You Cited 3.2x More? We Removed the Number From Our Own Product

Google states plainly that structured data is not required for generative AI search. We traced the widely cited 3.2x figure to its source, checked it against a controlled experiment, and deleted it from our scoring criteria. Here's what we found.

2026-08-15Updated: 2026-10-1311 min
Where Does AI Search Actually Quote From? We Analyzed 277 Real Citations
AIO

Where Does AI Search Actually Quote From? We Analyzed 277 Real Citations

We analyzed 277 real AI Overviews citations across 659 pages and 10,083 heading blocks. 69.3% of citations came from body sections, not the opening. Here's what the data says about answer-first writing.

2026-08-12Updated: 2026-09-2512 min
What Is LLMO? The Complete Beginner's Guide to AI Citation Optimization (2026)
AIO

What Is LLMO? The Complete Beginner's Guide to AI Citation Optimization (2026)

LLMO (Large Language Model Optimization) explained from scratch. Learn the difference from SEO/GEO/AIO, how RAG works, a practical implementation checklist, and how to measure AI citation impact in 2026.

2026-04-01Updated: 2026-10-1311 min
Entity Authority Is the New Foundation of AI Search Visibility
AIO

Entity Authority Is the New Foundation of AI Search Visibility

Before AI cites your brand, it asks one question: is this a trusted entity? Knowledge graphs, Wikidata, and authoritative media mentions form that trust score — and being clearly defined now outweighs content volume.

2026-03-17Updated: 2026-09-1810 min
What Is Query Fan-Out? A Beginner's Guide to Google's AI Search Engine【2026】
AIO

What Is Query Fan-Out? A Beginner's Guide to Google's AI Search Engine【2026】

Learn how Google's query fan-out technique powers AI Mode and AI Overviews. This beginner-friendly guide covers the mechanism, SEO impact, and actionable optimization strategies.

2026-02-18Updated: 2026-10-1313 min
Cloudflare's Markdown for Agents Changes the Game — Is Your Site Ready for AI Agents?
AIO

Cloudflare's Markdown for Agents Changes the Game — Is Your Site Ready for AI Agents?

Cloudflare's Markdown for Agents delivers 80% token reduction for AI crawlers. Learn what this means for your site's AI readiness, Content-Signal headers, cloaking risks, and practical steps you can take today.

2026-02-14Updated: 2026-08-299 min
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