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Latest insights on SEO, GEO, AIO, and digital marketing

54% of Gen Z Ask AI Before They Buy, But Still Trust Search Most: What Rakuten's Survey Means for GEO and SEO
AIO

54% of Gen Z Ask AI Before They Buy, But Still Trust Search Most: What Rakuten's Survey Means for GEO and SEO

Rakuten's September 2026 survey found 54.3% of Gen Z use generative AI when shopping, yet search engines remain their most trusted source (42.1%). We cross-check it with PLAN-B, Daiko, Azoma and Semrush data and lay out a 30-day plan to get shortlisted by AI and verified in search.

2026-09-04Updated: 2026-10-0913 min
How SEO Changed: From Keyword Stuffing in the 1990s to Getting Cited by AI in 2026, a 30-Year Timeline
SEO

How SEO Changed: From Keyword Stuffing in the 1990s to Getting Cited by AI in 2026, a 30-Year Timeline

From directory listings and meta keywords to PageRank, Panda and Penguin, BERT, AI Overviews and AI Mode. We map SEO's five eras on one timeline, separate what changed from what never did, and lay out the order to work in for AI search.

2026-09-0413 min
Does FAQ Schema Really Get You Cited 3.2x More? We Removed the Number From Our Own Product
AIO

Does FAQ Schema Really Get You Cited 3.2x More? We Removed the Number From Our Own Product

Google states plainly that structured data is not required for generative AI search. We traced the widely cited 3.2x figure to its source, checked it against a controlled experiment, and deleted it from our scoring criteria. Here's what we found.

2026-08-15Updated: 2026-10-1311 min
Where Does AI Search Actually Quote From? We Analyzed 277 Real Citations
AIO

Where Does AI Search Actually Quote From? We Analyzed 277 Real Citations

We analyzed 277 real AI Overviews citations across 659 pages and 10,083 heading blocks. 69.3% of citations came from body sections, not the opening. Here's what the data says about answer-first writing.

2026-08-12Updated: 2026-09-2512 min
Invisible Site Ranks #1 in AI Search — How Structured Data Alone Fooled Perplexity
GEO

Invisible Site Ranks #1 in AI Search — How Structured Data Alone Fooled Perplexity

A blank white page with zero visible content became Perplexity's #1 citation source in 36 hours. Explore the 'Phantom Authority' experiment and what it means for GEO strategy.

2026-04-22Updated: 2026-08-288 min
What Is Search Intent? The 4 Types and How They Shape SEO
SEO

What Is Search Intent? The 4 Types and How They Shape SEO

Learn the 4 types of search intent, how to analyze them with SERP analysis and keyword tools, and how to optimize your content for better SEO rankings in 2026.

2026-04-17Updated: 2026-10-138 min
TikTok SEO Playbook: Winning the Search Engine 65% of Gen Z Has Used (2026)
SNS

TikTok SEO Playbook: Winning the Search Engine 65% of Gen Z Has Used (2026)

Adobe's 2026 survey shows 65% of Gen Z has used TikTok as a search engine. This playbook breaks down 2026 algorithm signals, the 5-step TikTok SEO framework including the new keyword controls, and where TikTok really stands in AI search citations.

2026-04-17Updated: 2026-09-0419 min
UGC Fuels AI Search: How Reddit, Yahoo!知恵袋, and Reviews Shape AI Answers in 2026
SNS

UGC Fuels AI Search: How Reddit, Yahoo!知恵袋, and Reviews Shape AI Answers in 2026

Ahrefs' Japan-market study reveals that ChatGPT cites Reddit 228K+ times and Google AI Mode cites Yahoo!知恵袋 518K+ times — 2-5x any other source. Here's how brands stimulate (not fabricate) UGC to earn AI search citations in both English and Japanese markets.

2026-04-17Updated: 2026-09-0812 min
YouTube Video SEO Meets AI Search: The 94.3% Long-Form Shock and the Shorts Playbook for 2026
SNS

YouTube Video SEO Meets AI Search: The 94.3% Long-Form Shock and the Shorts Playbook for 2026

OtterlyAI's 100M+ citation study reveals 94.3% of YouTube AI citations go to long-form. Here's how description length, chapters, and captions drive AI citations — plus the January 2026 Shorts algorithm update and the optimal Long-form × Shorts division-of-labor model.

2026-04-1711 min
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